Sammen synger vi festen i gang

Promotional poster with a gradient background from orange to dark purple. Contains a logo in the top left corner and Danish text promoting a music event with an app for singing, competing, and community activities during Melodi Grand Prix, highlighting listening, learning, and singing to classic hits, and a nationwide fireworks show on March 1st.
Two promotional posters for the Danske Melodi Grand Prix 2025 event. The posters have a gold background with purple text and include a QR code and event logo at the top left corner. The posters feature trivia questions about music genres, written partially or fully in Danish.
Several shoes hanging on wires above a city street with buildings, including one with a red roof and a yellow sign in a language that appears to be Norwegian.

Brief:

Med udgangspunkt i årets tema skal der udvikles en tagline og et koncept, som kan anvendes på tværs af alle elementer. Derudover kræves et konkret forslag til en aktivering, der engagerer målgruppen i optakten til Dansk Melodi Grand Prix.

Formål:

Danskerne skal føle sig inspirerede til at se Dansk Melodi Grand Prix og få en festlig aften sammen med familie eller venner.

Indsigt:

Man har ikke lyst til at lytte til musik, man ikke kender.

Tak til:

Amanda Fellov, Anna Schwartz,Anne Sophie Nielsen, Karl Stenström, Helene Hayman, Sofie Mai